Quick Q&A on
Why banks need a value-added SMB strategy
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Banks and credit unions see opportunity in attracting small and medium-sized businesses (SMBs). But as Bottomline’s Rodney Nilson points out, SMBs can sometimes get lost within a financial institution’s customer profiles. Most SMBs don’t perfectly align with consumer needs, but they don’t fit within the demands of the commercial banking segment either.
Identifying how a specialized SMB relationship should work is the first step to building out a strong SMB strategy.
In this Q&A with Rodney Nilson from Bottomline, you’ll learn:
- Why small and medium-sized businesses (SMBs) expect similar convenience-focused services as consumers
- Why SMBs are largely underserved by banking practices today
- Which top features and functionalities SMBs expect from banking partners
- Whether SMBs are willing to pay up for value-added banking services
- How best to help SMBs master banking technology that will keep them competitive
