BAI Deep Dive:
Getting personal: The role of identity verification in customer personalization programsA strong identity verification process is essential in personalizing positive customer experiences.
In this white paper from IDology, you’ll learn:
- Why the first step to personalization is a successful identity verification program
- How the collection of PII is essential to personalization
- How collecting PII impacts consumer willingness to share additional information across the customer journey
- How ID verification impacts a consumer’s preference for financial institutions
