BAI Deep Dive:

Getting personal: The role of identity verification in customer personalization programs

A strong identity verification process is essential in personalizing positive customer experiences.

In this white paper from IDology, you’ll learn:

  • Why the first step to personalization is a successful identity verification program
  • How the collection of PII is essential to personalization
  • How collecting PII impacts consumer willingness to share additional information across the customer journey
  • How ID verification impacts a consumer’s preference for financial institutions
    Presented by: