BAI Special Report

The strategic contact center of today and tomorrow


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Today’s contact centers are an operational nucleus that can play a strategic role just as much as they retain their significance as a first line in customer relations.

BAI recently spoke with several prominent individuals within the financial services industry to explore a multitude of aspects about the contact center.

  • Nick Kieffer, SVP of the Customer Service Group for Simmons Bank, discusses various contact center trends such as CX, personalization and trust-building.
  • John Holt, Director of Care Centers for BOK Financial, provides insights on managing call center efficiencies with the right technology.
  • Lindsay Soergel, financial industry consultant, shares how AI can provide potential benefits, innovation and training opportunities in the call center.
  • Luke Richardson, VP of Sales of Observe.AI, addresses how using conversation intelligence can help to build a more strategic contact center.

Learn more about how these industry leaders are addressing today’s ever evolving and strategic contact center in this new BAI Special Report, presented by Observe.AI.

Nick Kieffer
SVP of the Customer Service Group
Simmons Bank



John Holt
Director of Care Centers
BOK Financial



Lindsay Soergel
Financial industry consultant




Luke Richardson
VP of Sales
Observe.AI


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