BAI Deep Dive:

Unlock the full potential of CTV/OTT with attribution

Eighty percent — and growing — of U.S. households have a connected TV (CTV) device. CTV offers a wealth of opportunities for financial institutions to connect more effectively and precisely with ideal consumers via streaming media.

During this session, Vericast illustrates why CTV is quickly becoming a critical component of omnichannel marketing strategies and how financial institutions can leverage CTV advertising to improve customer acquisition.


Robert Ropars
Senior Account Executive, Digital

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