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BAI Banking Strategies Executive Report: Marketing that rises above the noise

Download this executive report to learn more about "Marketing that rises above the noise."

Articles in this report include:

Social skills: Making bank social media click with customers
Before using Facebook and the like to reach customers, banks must put engagement (and laughs) ahead of product promotion.

The table of marketing contents: Chapters in finding customers, building trust
Content marketing can be effective if the tone and venue are right for the target audience – and if the actionable content can be measured.

For marketing efforts on the move, it’s time to unpack the use case
Consumers have lots of choices, little attention span. With use cases, marketers can hit them— and engage them—right where they live.

On your market, get set, go: The need for speed on regulation road and on the way to M&A
For marketers, 2017 means more regulatory hurdles, but also greater rewards for smart data use and branch transformation.