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Baby Boomers and Credit

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Baby Boomers may see retirement on the horizon, but they show no signs of slowing down. As the generation that holds the greatest wealth, Baby Boomers are actively borrowing, spending and investing, making them attractive and potentially lucrative to banks. What are the unique credit needs of Baby Boomers and how can banks stay relevant and competitive with Boomers, increasing customer engagement and gaining wallet share?