BAI Webinar:

Mitigate Fraud & 
Consumer Friction

with Integrated Identity Verification

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Complimentary BAI Webinar presented by:

RECORDED: May 14, 2019
TIME: 1:00 - 2:00 PM CT

Financial institutions face a delicate balancing act that pits the requirements of fraud mitigation against concerns that requisite authentication processes may frustrate legitimate consumers and drive operational costs higher. If a business doesn’t invest in fraud prevention, it opens itself up to financial losses and reputational damages. But if a business places too much friction on the consumer experience, consumer satisfaction will drop significantly, leading to lost consumers.

Neustar wanted to hear directly from industry leaders regarding their current state of fraud prevention, challenges, and the effectiveness of various account takeover fraud mitigation techniques. Neustar commissioned Forrester Consulting to conduct a survey of 204 decision-makers in fraud management, authentication, and customer experience to explore fraud mitigation and consumer friction with integrated identity verification. Please join us for this complimentary BAI webinar and hear from an industry expert who will share insights into key findings from the Forrester fraud survey.

Discussion will include:

  • Learn how certain fraud strategies are negatively impacting the consumer experience
  • Explore how firms that are expanding integrated identity verification have improved identity verification and a customer-centric focus
  • Discuss strategies organizations can use to implement integrated identity, as recommended by Forrester

Bob McKay
General Manager - Fraud, Risk & Compliance
Neustar, Inc.

Bob McKay serves as the VP & GM of Neustar’s Risk Solutions division with responsibility for leading a cross-functional team of Product, Technology, Marketing, Sales, and Business Development team members, developing a differentiated product strategy with defined product roadmaps & business plans, as well as a clearly articulated Unique Selling Proposition (USP) as we drive the plan to execution.  

Prior to joining Neustar, Bob spent twenty years within information services business units of Reed Elsevier and Thomson Reuters delivering solutions to address financial crime, while driving operational efficiencies within the financial services sector.