BAI Banking Strategies Executive Report

Marketing made effective

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Between challenger banks, new payments outlets and roboadvisories, financial services leaders must bring new thinking and action to bear on how they market their businesses. Marketing is all about connection; connection leads to relationships; relationships to loyalty. This executive report explores the challenges and opportunities across digital marketing, communicating to millennials and finding the right balance to deliver your brand message to the customer as well as employees.

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Download this executive report to learn more about "Marketing made effective".

Articles in this report include:

Ad and subtract: What works (and what doesn’t) when marketing via digital
It’s not all about Facebook and ‘automagical’ ads. Experts pull back the curtain on smart targeting strategies.

Mastering the millennial market
They’re skeptical. They’re set to inherit record wealth. They want convenience and engagement. Here’s how banks can deliver.

Three brands, one voice: Building a consistent marketing message
What you project to customers might not match your internal messages. Here’s how to align consumer, employer and employee brands.

From high yields to security shields, 10 marketing focal points for 2018
Standing out is tough in this age of information overload. Enter smart bank marketing based on these powerful themes.






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