BAI Banking Strategies Executive Report

Marketing moves forward

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Savvy marketing means far more than “good luck.” And while the noise floor often resembles a tsunami of static, some brands and banks do succeed mightily. But they're certainly not doing it by the playbook of a generation ago. In this executive report, we examine a number of lessons financial services leaders can leverage to develop innovative and strategic marketing tools to engage effectively along the customer lifecycle.

Articles in this report include:

Customer journey mapping: The long and winning road
Banks that study their customers’ interactions can anticipate needs and remove pain points, paving the way to loyalty and lasting satisfaction.

Four customer engagement lessons to spark loan volume
Here’s what leading retailers can teach us about creating consumer engagement to robust loan traffic.

Focused data, focused on customers
In 2019, banks face a critical challenge: turning their data storehouses into their greatest asset in reaching, keeping and serving customers.

Re-energized rewards, the omnichannel way
Here’s how smart omnichannel marketing can maximize your return on investment throughout the customer journey.

Five ways to make social media a strong arm of your marketing plan
The social media noise floor is louder than ever. Here’s how smart banks leverage storytelling and learn to gather leads instead of ‘likes.’