BAI Featured Innovation

4 reasons to build a digital-only brand

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Digital transformation offers many long-term benefits for financial institutions. But strategic challenges abound, such as how to test new products and services without affecting your brand identity. One solution is to launch a digital-only brand that is distinct from your current brand. In this white paper, explore how developing a digital-only brand can benefit your financial institution — and which strategies are key to ensuring your success.

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