BAI Featured Innovation

The increasing importance of user experience


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As financial institutions rush to establish and protect relationships with more digitally inclined consumers, the user experience (UX) often takes center stage. But how does it perform? Alkami conducted research among 795 digital banking customers and members in the U.S. to better understand their expectations when it comes to an exemplary user experience and compared those findings with the perceptions of 150 regional and community financial institutions aspiring to deliver the same.