How Marketing Can

Improve Its
Strategic Impact

BAI Featured Innovation

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Sponsored by:

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What distinguishes high-impact bank marketing organizations from the rest? Based on a comprehensive survey of bank marketing executives, this research report, commissioned by Vya, identifies:

  • Actionable tactics for elevating the strategic influence of bank marketing departments
  • The five habits of strategic marketing influencers
  • Practical recommendations from in-depth conversations with high-impact bank CMOs.