BAI Featured Innovation

Get consumer
insights on lending

Sponsored by:

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A lot has changed in 2020, including how consumers shop for loans. So how have consumers evolved in this new environment? Are they still loyal to their primary banks and does bank reputation still sway their choices? How do they want to interact with lenders now? And most importantly, what is the driving factor influencing their purchase decision? We asked them. Get ready to meet the demand. Download the study.